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Theme-Based Comprehensive Evaluation in New Product Development Using Fuzzy Hierarchical Criteria Group Decision-Making Method

Journal Article


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Abstract


  • One of the features of the digital ecosystem is the integration of human cognition and socio-economic themes into the process of new product development (NPD). In a socio-economic theme-based NPD, ranking a set of product prototypes that have been designed always requires the participation of multiple evaluators and consideration of multiple evaluation criteria. Using the well-being theme-based garment NPD as a background, this paper first presents a fuzzy hierarchical criteria group decision-making (FHCGDM) method which can effectively calculate final ranking results through fusing all assessment data from human beings and machines. It then presents a garment NPD comprehensive evaluation model with hierarchical criteria under the well-being theme through identifying a set of marketing tactics from a consumer acceptance survey. It further provides an establishment process for an NPD evaluation model under the digital ecosystem framework. Finally, a garment NPD case study further demonstrates the proposed well-being NPD comprehensive evaluation model and the FHCGDM method. The advantages of the proposed evaluation method include successfully handling criteria in a hierarchical structure, automatically processing both objective measurements from machines and subjective assessments from human evaluators, and using the most suitable type of fuzzy numbers to describe linguistic terms.

Authors


  •   Lu, Jie (external author)
  •   Ma, Jun
  •   Zhang, Guangquan (external author)
  •   Zhu, Yijun (external author)
  •   Zeng, Xianyi (external author)
  •   Koehl, Ludovic (external author)

Publication Date


  • 2011

Citation


  • Lu, J., Ma, J., Zhang, G., Zhu, Y., Zeng, X. & Koehl, L. (2011). Theme-Based Comprehensive Evaluation in New Product Development Using Fuzzy Hierarchical Criteria Group Decision-Making Method. IEEE Transactions on Industrial Electronics, 58 (6), 2236-2246.

Scopus Eid


  • 2-s2.0-79956281493

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=7786&context=eispapers

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/6754

Has Global Citation Frequency


Number Of Pages


  • 10

Start Page


  • 2236

End Page


  • 2246

Volume


  • 58

Issue


  • 6

Place Of Publication


  • United States

Abstract


  • One of the features of the digital ecosystem is the integration of human cognition and socio-economic themes into the process of new product development (NPD). In a socio-economic theme-based NPD, ranking a set of product prototypes that have been designed always requires the participation of multiple evaluators and consideration of multiple evaluation criteria. Using the well-being theme-based garment NPD as a background, this paper first presents a fuzzy hierarchical criteria group decision-making (FHCGDM) method which can effectively calculate final ranking results through fusing all assessment data from human beings and machines. It then presents a garment NPD comprehensive evaluation model with hierarchical criteria under the well-being theme through identifying a set of marketing tactics from a consumer acceptance survey. It further provides an establishment process for an NPD evaluation model under the digital ecosystem framework. Finally, a garment NPD case study further demonstrates the proposed well-being NPD comprehensive evaluation model and the FHCGDM method. The advantages of the proposed evaluation method include successfully handling criteria in a hierarchical structure, automatically processing both objective measurements from machines and subjective assessments from human evaluators, and using the most suitable type of fuzzy numbers to describe linguistic terms.

Authors


  •   Lu, Jie (external author)
  •   Ma, Jun
  •   Zhang, Guangquan (external author)
  •   Zhu, Yijun (external author)
  •   Zeng, Xianyi (external author)
  •   Koehl, Ludovic (external author)

Publication Date


  • 2011

Citation


  • Lu, J., Ma, J., Zhang, G., Zhu, Y., Zeng, X. & Koehl, L. (2011). Theme-Based Comprehensive Evaluation in New Product Development Using Fuzzy Hierarchical Criteria Group Decision-Making Method. IEEE Transactions on Industrial Electronics, 58 (6), 2236-2246.

Scopus Eid


  • 2-s2.0-79956281493

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=7786&context=eispapers

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/6754

Has Global Citation Frequency


Number Of Pages


  • 10

Start Page


  • 2236

End Page


  • 2246

Volume


  • 58

Issue


  • 6

Place Of Publication


  • United States