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A hybrid model for migrating customer segmentation with missing attributes

Conference Paper


Abstract


  • Due to missing attributes in an enterprise's database, migrating customer segmentation results from external dataset to enterprise database in difficult. In this paper, a hybrid model, called HMCS model, is presented. This model artificially generates values of missing attributes based on external dataset and populates them to enterprise database. Based on this model, an application in a telecom application is reported. Application indicates the presented model can produce acceptable segmentation results on the enterprise dataset which is with missing attributes.

Authors


  •   Ma, Jun
  •   Lin, H (external author)
  •   Lu, Jie (external author)
  •   Zhang, Guangquan (external author)

Publication Date


  • 2013

Citation


  • Ma, J., Lin, H., Lu, J. & Zhang, G. (2013). A hybrid model for migrating customer segmentation with missing attributes. In W. Pedrycz & M. Z. Reformat (Eds.), Proceedings of the Joint World Congress and NAFIPS Annual Meeting (pp. 825-830). United States: IEEE.

Scopus Eid


  • 2-s2.0-84886468654

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/1674

Start Page


  • 825

End Page


  • 830

Abstract


  • Due to missing attributes in an enterprise's database, migrating customer segmentation results from external dataset to enterprise database in difficult. In this paper, a hybrid model, called HMCS model, is presented. This model artificially generates values of missing attributes based on external dataset and populates them to enterprise database. Based on this model, an application in a telecom application is reported. Application indicates the presented model can produce acceptable segmentation results on the enterprise dataset which is with missing attributes.

Authors


  •   Ma, Jun
  •   Lin, H (external author)
  •   Lu, Jie (external author)
  •   Zhang, Guangquan (external author)

Publication Date


  • 2013

Citation


  • Ma, J., Lin, H., Lu, J. & Zhang, G. (2013). A hybrid model for migrating customer segmentation with missing attributes. In W. Pedrycz & M. Z. Reformat (Eds.), Proceedings of the Joint World Congress and NAFIPS Annual Meeting (pp. 825-830). United States: IEEE.

Scopus Eid


  • 2-s2.0-84886468654

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/1674

Start Page


  • 825

End Page


  • 830